General Manager (Sales)

Job Title: General Manager (GM) / Vice President Sales

Department: Sales & Marketing

Qualification: Bachelor’s Degree (MBA/PGDM preferred)

Experience: 20+ Years (Must have experience in IVD Rapid Diagnostic Kits & ELISA Kits Industry)

Location: New Delhi, Guwahati (North East), South India, Maharashtra.

Job Profile: 

Astam Diagnostics Pvt. Ltd. is looking for an experienced and dynamic General Manager – Sales to lead its IVD (Rapid & ELISA Kits) business. The ideal candidate should have more than 20 years of proven experience in the In-Vitro Diagnostics (IVD) industry with a strong track record of driving sales growth, expanding markets, leading high-performing sales teams, and building long-term business relationships.

Key Responsibilities:

• Develop and execute strategic sales plans to achieve business objectives.
• Lead, mentor, and manage the national/regional sales team.
• Drive revenue growth and expand market presence across assigned regions.
• Build and maintain relationships with distributors, hospitals, laboratories, and institutional clients.
• Identify new business opportunities and strengthen existing customer accounts.
• Monitor sales performance, market trends, and competitor activities.
• Prepare sales forecasts, budgets, and business reports for management.
• Coordinate with Marketing, Production, Supply Chain, and Technical teams to ensure customer satisfaction.
• Lead negotiations for major institutional and corporate sales opportunities.
• Represent the company at industry conferences, exhibitions, and business meetings.
• Ensure achievement of sales targets while maintaining profitability.

Required Skills & Qualifications:

• 20+ years of experience in the IVD industry, specifically Rapid Diagnostic Kits and ELISA Kits.
• Strong leadership and people management skills.
• Excellent business development and strategic planning abilities.
• Expertise in channel, distributor, and institutional sales.
• Outstanding negotiation, communication, and presentation skills.
• Strong understanding of the diagnostics and healthcare market.
• Ability to analyze market trends and develop growth strategies.
• Willingness to travel extensively across assigned regions.